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RØDE Wireless Micro transmitters and charging case on brushed metal
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RØDE Microphones

RoleSenior Designer, Brand & Design Systems

Brand Strategy · Design Systems · Visual Identity · Template & Component Design · Brand Guidelines · Packaging · A+ / CMS Content · Art Direction

RØDE’s work spans campaigns, packaging, and a growing family of sub-brands, made by teams across the business. This project defined the language that holds it together — logo standards, a typographic system, templates, and components — delivered as living guidelines teams build from rather than reinterpret.

Challenge

A fast-growing global brand producing inconsistent assets across teams and markets.

Strategy

Codify the brand into a reusable system, not a static PDF of rules.

Solutions

Logo standards, type system, templates, and multi-brand guidelines in one source of truth.

Results

Faster, on-brand output across campaigns, packaging, and digital.

Logo standards and clear-space rules
Logo standards and clear-space rules
The RØDE wordmark and its construction grid
The RØDE wordmark and its construction grid
Brand voice as headline art direction
Brand voice as headline art direction
Product spec sheet template
Product spec sheet template
Packaging copy set from one template across nine locales
Packaging copy set from one template across nine locales
Packaging system in production
Packaging system in production
Photography direction for creator campaigns
Photography direction for creator campaigns
Hardware art direction
Hardware art direction
Sub-brand expression across device and print
Sub-brand expression across device and print
Figma templates published to the RØDE community
Figma templates published to the RØDE community
Product art direction
Product art direction
Digital surfaces built from the system
Digital surfaces built from the system
100+ Page extensive brand guidelines document
4 Brand systems created — RØDE, Freedman Group, Mackie, Lectrosonics
Onboarding Dedicated guidelines document for bringing new teams up to speed
Adoption Across global sales and regional teams, plus dealers and distributors localising visual assets

The brand guidelines became the single source of truth for RØDE’s global identity. Internal teams shifted from ad-hoc interpretation to consistent brand application. The Figma design system reduced design-to-production time for new campaigns, and the eDM templates enabled marketing to operate independently for routine communications while maintaining design quality.