Interactive prototyping and user testing
A loan application flow with too much friction and drop-off before completion.
Test the experience with users before building, not after.
A high-fidelity interactive prototype of the full flow, run through user testing.
Friction points found and removed early, de-risking the build.
Loan applications ask a lot up front, and every extra step costs completions. Rather than validate in production, this project built a high-fidelity interactive prototype of the full application and put it in front of users — surfacing where people hesitated, stalled, or dropped, and reshaping the flow before engineering began.