현
/ˌkjuː ˈoʊ/
KYU
RODE Microphones
ROLESenior Designer, Brand & Design Systems
RØDE's work spans campaigns, packaging, and a growing family of sub-brands, made by teams across the business. This project defined the language that holds it together — logo standards, a typographic system, templates, and components — delivered as living guidelines teams build from rather than reinterpret.
Brand Strategy · Design Systems · Visual Identity · Template & Component Design · Brand Guidelines · Packaging · A+ / CMS Content · Art Direction
CHALLENGE
A fast-growing global brand producing inconsistent assets across teams and markets.
STRATEGY
Codify the brand into a reusable system, not a static PDF of rules.
SOLUTIONS
Logo standards, type system, templates, and multi-brand guidelines in one source of truth.
RESULTS
Faster, on-brand output across campaigns, packaging, and digital.
Up
Up to
Up to 21
Up to 21 hours
Up to 21 hours with
Up to 21 hours with
included
Up to 21 hours with
included charging
Up to 21 hours with
included charging case
Bis
Bis zu
Bis zu 21
Bis zu 21 Stunden
Bis zu 21 Stunden mit
Bis zu 21 Stunden mit im
Bis zu 21 Stunden mit im
Lieferumfang
Bis zu 21 Stunden mit im
Lieferumfang enthaltener
Bis zu 21 Stunden mit im
Lieferumfang enthaltener
Ladehülle
Jusqu'à
Jusqu'à 21
Jusqu'à 21 heures
Jusqu'à 21 heures avec
Jusqu'à 21 heures avec
l'étui
Jusqu'à 21 heures avec
l'étui de
Jusqu'à 21 heures avec
l'étui de chargement
Jusqu'à 21 heures avec
l'étui de chargement inclus
Hasta
Hasta 21
Hasta 21 horas
Hasta 21 horas con
Hasta 21 horas con
estuche
Hasta 21 horas con
estuche de
Hasta 21 horas con
estuche de carga
Hasta 21 horas con
estuche de carga incluido
Do
Do 21
Do 21 godzin
Do 21 godzin z
Do 21 godzin z dołączonym
Do 21 godzin z dołączonym
etui
Do 21 godzin z dołączonym
etui ładowania
Fino
Fino a
Fino a 21
Fino a 21 ore
Fino a 21 ore con
Fino a 21 ore con custodia
Fino a 21 ore con custodia
di
Fino a 21 ore con custodia
di ricarica
Fino a 21 ore con custodia
di ricarica inclusa
Tot
Tot 21
Tot 21 uur
Tot 21 uur met
Tot 21 uur met
inbegrepen
Tot 21 uur met
inbegrepen oplaadhoesje
Upp
Upp till
Upp till 21
Upp till 21 timmar
Upp till 21 timmar med
Upp till 21 timmar med
medföljande
Upp till 21 timmar med
medföljande laddningsetui
حتى
حتى 21
حتى 21 ساعة
حتى 21 ساعة مع
حتى 21 ساعة مع حافظة
حتى 21 ساعة مع حافظة
الشحن
حتى 21 ساعة مع حافظة
الشحن المضمنة
The brand guidelines became the single source of truth for RØDE's global identity. Internal teams shifted from ad-hoc interpretation to consistent brand application. The Figma design system reduced design-to-production time for new campaigns, and the eDM templates enabled marketing to operate independently for routine communications while maintaining design quality.
현
/ˌkjuː ˈoʊ/
KYU
RODE Microphones
ROLESenior Designer, Brand & Design Systems
RØDE's work spans campaigns, packaging, and a growing family of sub-brands, made by teams across the business. This project defined the language that holds it together — logo standards, a typographic system, templates, and components — delivered as living guidelines teams build from rather than reinterpret.
Brand Strategy · Design Systems · Visual Identity · Template & Component Design · Brand Guidelines · Packaging · A+ / CMS Content · Art Direction
CHALLENGE
A fast-growing global brand producing inconsistent assets across teams and markets.
STRATEGY
Codify the brand into a reusable system, not a static PDF of rules.
SOLUTIONS
Logo standards, type system, templates, and multi-brand guidelines in one source of truth.
RESULTS
Faster, on-brand output across campaigns, packaging, and digital.
Up
Up to
Up to 21
Up to 21 hours
Up to 21 hours with
Up to 21 hours with
included
Up to 21 hours with
included charging
Up to 21 hours with
included charging case
Bis
Bis zu
Bis zu 21
Bis zu 21 Stunden
Bis zu 21 Stunden mit
Bis zu 21 Stunden mit im
Bis zu 21 Stunden mit im
Lieferumfang
Bis zu 21 Stunden mit im
Lieferumfang enthaltener
Bis zu 21 Stunden mit im
Lieferumfang enthaltener
Ladehülle
Jusqu'à
Jusqu'à 21
Jusqu'à 21 heures
Jusqu'à 21 heures avec
Jusqu'à 21 heures avec
l'étui
Jusqu'à 21 heures avec
l'étui de
Jusqu'à 21 heures avec
l'étui de chargement
Jusqu'à 21 heures avec
l'étui de chargement inclus
Hasta
Hasta 21
Hasta 21 horas
Hasta 21 horas con
Hasta 21 horas con
estuche
Hasta 21 horas con
estuche de
Hasta 21 horas con
estuche de carga
Hasta 21 horas con
estuche de carga incluido
Do
Do 21
Do 21 godzin
Do 21 godzin z
Do 21 godzin z dołączonym
Do 21 godzin z dołączonym
etui
Do 21 godzin z dołączonym
etui ładowania
Fino
Fino a
Fino a 21
Fino a 21 ore
Fino a 21 ore con
Fino a 21 ore con custodia
Fino a 21 ore con custodia
di
Fino a 21 ore con custodia
di ricarica
Fino a 21 ore con custodia
di ricarica inclusa
Tot
Tot 21
Tot 21 uur
Tot 21 uur met
Tot 21 uur met
inbegrepen
Tot 21 uur met
inbegrepen oplaadhoesje
Upp
Upp till
Upp till 21
Upp till 21 timmar
Upp till 21 timmar med
Upp till 21 timmar med
medföljande
Upp till 21 timmar med
medföljande laddningsetui
حتى
حتى 21
حتى 21 ساعة
حتى 21 ساعة مع
حتى 21 ساعة مع حافظة
حتى 21 ساعة مع حافظة
الشحن
حتى 21 ساعة مع حافظة
الشحن المضمنة
Impact
100+
Page extensive brand
guidelines document
4
Brand systems created (RØDE, Freedman Group, Mackie, Lectrosonics)
Onboarding
Page brand
guidelines document
Adoption
Across global sales, regional teams as well as dealers and distributors for localising visual assets
The brand guidelines became the single source of truth for RØDE's global identity. Internal teams shifted from ad-hoc interpretation to consistent brand application. The Figma design system reduced design-to-production time for new campaigns, and the eDM templates enabled marketing to operate independently for routine communications while maintaining design quality.
현
/ˌkjuː ˈoʊ/
KYU
RODE Microphones
ROLESenior Designer, Brand & Design Systems
RØDE's work spans campaigns, packaging, and a growing family of sub-brands, made by teams across the business. This project defined the language that holds it together — logo standards, a typographic system, templates, and components — delivered as living guidelines teams build from rather than reinterpret.
Brand Strategy · Design Systems · Visual Identity · Template & Component Design · Brand Guidelines · Packaging · A+ / CMS Content · Art Direction
CHALLENGE
A fast-growing global brand producing inconsistent assets across teams and markets.
STRATEGY
Codify the brand into a reusable system, not a static PDF of rules.
SOLUTIONS
Logo standards, type system, templates, and multi-brand guidelines in one source of truth.
RESULTS
Faster, on-brand output across campaigns, packaging, and digital.
Up
Up to
Up to 21
Up to 21 hours
Up to 21 hours with
Up to 21 hours with
included
Up to 21 hours with
included charging
Up to 21 hours with
included charging case
Bis
Bis zu
Bis zu 21
Bis zu 21 Stunden
Bis zu 21 Stunden mit
Bis zu 21 Stunden mit im
Bis zu 21 Stunden mit im
Lieferumfang
Bis zu 21 Stunden mit im
Lieferumfang enthaltener
Bis zu 21 Stunden mit im
Lieferumfang enthaltener
Ladehülle
Jusqu'à
Jusqu'à 21
Jusqu'à 21 heures
Jusqu'à 21 heures avec
Jusqu'à 21 heures avec
l'étui
Jusqu'à 21 heures avec
l'étui de
Jusqu'à 21 heures avec
l'étui de chargement
Jusqu'à 21 heures avec
l'étui de chargement inclus
Hasta
Hasta 21
Hasta 21 horas
Hasta 21 horas con
Hasta 21 horas con
estuche
Hasta 21 horas con
estuche de
Hasta 21 horas con
estuche de carga
Hasta 21 horas con
estuche de carga incluido
Do
Do 21
Do 21 godzin
Do 21 godzin z
Do 21 godzin z dołączonym
Do 21 godzin z dołączonym
etui
Do 21 godzin z dołączonym
etui ładowania
Fino
Fino a
Fino a 21
Fino a 21 ore
Fino a 21 ore con
Fino a 21 ore con custodia
Fino a 21 ore con custodia
di
Fino a 21 ore con custodia
di ricarica
Fino a 21 ore con custodia
di ricarica inclusa
Tot
Tot 21
Tot 21 uur
Tot 21 uur met
Tot 21 uur met
inbegrepen
Tot 21 uur met
inbegrepen oplaadhoesje
Upp
Upp till
Upp till 21
Upp till 21 timmar
Upp till 21 timmar med
Upp till 21 timmar med
medföljande
Upp till 21 timmar med
medföljande laddningsetui
حتى
حتى 21
حتى 21 ساعة
حتى 21 ساعة مع
حتى 21 ساعة مع حافظة
حتى 21 ساعة مع حافظة
الشحن
حتى 21 ساعة مع حافظة
الشحن المضمنة
Impact
100+
Page extensive brand
guidelines document
4
Brand systems created (RØDE, Freedman Group, Mackie, Lectrosonics)
Onboarding
Page brand
guidelines document
Adoption
Across global sales, regional teams as well as dealers and distributors for localising visual assets
The brand guidelines became the single source of truth for RØDE's global identity. Internal teams shifted from ad-hoc interpretation to consistent brand application. The Figma design system reduced design-to-production time for new campaigns, and the eDM templates enabled marketing to operate independently for routine communications while maintaining design quality.
